My Work
Below you will find samples of my work including undergrad and graduate school assignments as well as personal projects. Click an image for a more in depth look at my work. These are all just samples, so if you want to learn more feel free to contact me!
The Austin Conservation Project, ACP
In August of 2019 I co-founded a student organization and for the next three years my co-founder and I worked tirelessly to turn our vision into a reality. Today, ACP has over 200 proud members, 1,000 Instagram followers and brand recognition around UT. Click to the logo learn how I took ACP from an idea to reality.
Shopify
In my Product and Brand Management course, I had the opportunity to closely investigate and apply class concepts to a brand. I chose Shopify because of their inspiring and uniting mission, making commerce better for everyone. Click above to see some of my team's work on Shopify's brand, product offerings and go-to-market strategy.
Writing
Writing, especially poetry, is a side hobby of mine. Thoughtsbysophie.com is a personal website that serves as a creative outlet. Click on the writing icon to check it out!
Marketing Case Competition
In October of 2022, I competed in The University of Texas McCombs Marketing Conference where the theme was, "Where do we go from here?". The case was sponsored by Samsung and the challenge was to market towards Gen Z women in the United States. My group and I designed a campaign around the Samsung Galaxy Watch 5 called "Don't be A Square". Click the image to view the full presentation.
Data Visualizations
One of the projects that I was assigned in my Data Visualization course was to take any large dataset and visualize it. I took data from Spotify's Top 200 lists over the course of 3 years and created digestible visualizations. I also built a model that tracked how "basic" my friends' music tastes are compared to each other. The file linked to the icon is a pdf of my Python code, if you are interested in learning more contact me!
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Click above to check out my LinkedIn profile
Marketing Analytics
In my Marketing Analytics course I analyzed large datasets and created models. Click the icon to see some work I have done with Conjoint Analysis, List Scoring, Forecasting Revenues and Market Resonse Modeling.
Asana
I am currently working on my Masters in Marketing Capstone project with Asana. My group members and I were tasked with developing a process for Asana’s brand marketing team to accurately quantify the long term ROI of brand investment. We are working to deliver strategic budget allocation proposals to Asana’s brand marketing team across 3 different categories of marketing expenses including: performance and brand, regional and channel. We are also creating benchmarks derived from extensive research around 25 other established brands in the SaaS B2B industry. There is no link on the Asana icon yet because this project is a work in progress; however, if you have any questions or want to talk more about our approach please don't hesitate to contact me.
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Resume
Click above to check out my Resume