Product and Brand Maanagment
My work with Shopify
Click on the images to check out a few of my presentations and marketing plans:
Branding
This initial presentation is a deep dive on Shopify's brand. Here you will find a complete brand analysis including: archeotype, promise, positioning, measurements and frameworks. We then made branding suggestions for improvement in brand strength and customer loyalty.
B2B Product
This presentation is focused on a B2B product strategy specific to Shopify. Since Shopify sells their products to businesses, we introduced the idea of a product reorganization, rather than introducing any new B2B features. Click the above image to learn more about our product reorganization strategy and the predicted benefits.
Presentation
Plan
Go to Market Presenation and Plan
This GTM strategy proposal is about acting on a potential growth move and bringing it to life. For this project, we were tasked with ideating a growth move and bring it to life. Here, we suggested that Shopify incorporate an investment aspect to their platform. As part of using Shopify for their online, retail business, entreprenuers also get the optional opportunity for Shopify selected investors to show interest in becoming part of their company. Click the images to learn more about our idea!